Introduction :

This Digital Marketing Policy outlines the procedures and guidelines for digital marketing activities performed by Decimus Financial Ltd a fintech company in India. The purpose of this Policy is to ensure that all digital marketing efforts are executed in a manner consistent with the Company’s business objectives, policies, and regulations.

Scope :

This Policy applies to all digital marketing activities executed by the Company, including, but not limited to, online advertising, social media marketing, email marketing, search engine optimization (SEO), and content marketing.

Digital Marketing Principles :

The Company is committed to digital marketing in a manner that meets the following principles :

Brand Consistency : The Company must ensure that digital marketing efforts reflect the Company’s brand values, messaging, and tone.

Compliance : The Company must ensure that digital marketing efforts comply with all applicable laws, regulations, and standards, including, but not limited to, data protection and privacy laws.

Relevance : The Company must ensure that digital marketing efforts are relevant and targeted to the intended audience.

Measurement and Analytics : The Company must measure and analyse the results of digital marketing efforts to continuously improve and refine the digital marketing strategy.

Digital Marketing Process :

The Company will follow the following process when executing digital marketing activities :

Define Objectives : The Company will define the business objectives for digital marketing efforts and identify the target audience.

Develop Strategy : The Company will develop a digital marketing strategy that outlines the tactics and timeline for executing digital marketing activities.

Implement Tactics : The Company will implement the tactics outlined in the digital marketing strategy, including, but not limited to, online advertising, social media marketing, email marketing, SEO, and content marketing.

Measure and Analyse Results : The Company will measure and analyse the results of digital marketing efforts to continuously improve and refine the digital marketing strategy.

Responsibilities :

The following departments are responsible for implementing and complying with this Policy :

Marketing : The Marketing Head is responsible for developing and executing the digital marketing strategy.

Content : The Content team is responsible for producing various forms of content, such as blog posts, videos, infographics, and social media posts, that support the digital marketing efforts and engage the target audience.

Information Technology : The information technology department is responsible for implementing and maintaining the technology platforms used for digital marketing activities.

HR : The HR Department is responsible for ensuring that digital marketing efforts comply with all applicable laws and regulations.

Compliance : The Marketing Head is responsible for ensuring that digital marketing efforts comply with the Company’s policies and regulations.

Conclusion :

This Policy provides guidance for digital marketing activities executed by the Company and is subject to change as the Company’s business requirements and regulations evolve. The Company will regularly review and update this Policy to ensure that it remains consistent with the Company’s business objectives and policies.